i have been doing some more unasked thinking about the coming T20 league in the US in July. I am sure that I am much too late for any of these ideas to matter much, but I need to post more often so here it goes. There are a lot of challenges facing this league if it is going to have any level of success. I have already said that having the matches broadcast for free is absolutely critical in getting Americans interested in the game and I stand by that. I have a few friends who are mildly interested in the game, but would never pay a dime to watch it, at least not until they got hooked.
Aside from this key issue, there is another major consideration that I did not bring up in my last post. That is the location of the teams. This is a very arge problem that has no easy answers. The Cricinfo article that announced this new plan mentioned that there would initially be 4 to 6 teams. The way I see it, the most important considerations are availability of pitches, possible spectators and team travel time.
First is the availablity of usable pitches. I know that there is one that is suitable in Lauderhill, FL so that would top the list for this requirement. But I believe there are pitches in New York as well, if not to the same standard. Either way, suitable pitches will need to be constructed or built into existing venues. In any case, I think the model used in FL(a multipurpose field, designed with cricket in mind) is the way to go. I see little chance of any part of the country supporting a Cricket only venue for a very long time. The fields need to be properly groomed, though, so that the play of the game is not affected. The expense of creating any sort of suitable venue limits the options to major metropolitan areas, which is not really a surprise.
The second issue is also going to require a major metropolitan area. potential spectators are only going to be found in significant numbers in large cities. But a large city is not the only consideration. I know that one goal of this league is to increase interest among American born fans. I think this is a great goal, but to start this will not be the case. These teams need to be placed in cities with large South Asian populations. Again this is not too much of a shock, but which cities are these. From what I can gather from the internet(so take it for what its worth) the cities with the largest South Asian populations are New York, San Francisco, Los Angeles, Chicago and Wasinton, DC. So all of these cities will need to be considered if there is any hope of decent turn-outs for the first couple of seasons. My uneducated and probably over-geneeralized opinion is that Major League Soccer has grown largely thanks to the large Hispanic community in the US. South Asians are obviously not the only group of people who would come to a Cricket match. I believe the stadium in FL is there laregely to the West Indian community there. So it is important that other groups are considered as well.
So why not just take these cities and be done with it? That very well may be the best way to go and I would not criticize the organizers if that is the way they go. The only issue is the distance between these cities. I admit that this is probably the least important consideration, but I do think it is worth considering. There is no way that this tournament can last for more that a couple of weeks. The IPL is what, 6 weeks? And there are many more teams to fit in. The cost of running the tournament will also limit the timeframe I would think. So having teams flying back and forth around the country may be an issue. If this is a real issue, I would suggest starting on the East Coast and expanding to the west in the coming seasons. Selfishly, I would love to see a team form in Atlanta, just so I could go to some of the matches.
My last thought for this post is an expansion on something I mentioned last time. If Americans who are completely new to the game(which is almost all of us) are going to get interested in the game they have to understand it. This is a very big problem because Cricket is such a complex game. It is very difficult to summarize in a couple of sentences. I was able to get my head around the game be reading the rules on Wikipedia and then filled in that understanding by watching some matches. I don’t think this is enough for most people though. I was determined to learn the game, we need to make this sport accessible to people who are only midly curious. Very few people are going to want to put in much mental effort to understand the game when they already enjoy some other sport that they see as much easier to understand.
This all means that there needs to be a concerted effort to ease people into the game. I think a series of professionaly produced web videos explaining the game in small, easy to digest chunks would be a good start. The USACA or the CHA should get something like that and make sure they are easily found by anyone who does a cursory search for Cricket. Just as important, maybe more so, is making the actual match experience noob friendly for the first few seasons (at least) of this new league. This should happen in both the on-air commentary and at the actual live venues. While we can all admit that the majority of those watching these matches will be familiar with the game, I cannot stress how important it is to make this accessible to the unitiated. There is a lot of dead time between overs and after wickets which need to be devoted to some form of education about the game, in addition to the obvious and necessary advertising.
I can underscore the importance of this with a couple of examples. On the positive side is the World Poker Tour, which manged to get me hooked on Texas Hold-em. Yes, I was on the Poker bandwagon for a long while there and a major reason for that was the well thought-out effort to explain both the basics of the game and the strategies each player used. I believe this was instrumental in generating the buzz that surrounded Texas Hold-em a few years ago and got people not only watching the game, but also playing it. The USACA needs to take its lead from this example.
On the negative side of this issue is Curling. I tried to get in to Curling during the last Winter Olympics and I could tell as I was watching that it would be very interesting if I understood the game in more depth. Unfortunately, The commentators seemed to assume a level of knowledge that was beyond me and there was little insruction going to and coming from commercial breaks. I know that all sports cannot afford to do this sort of thing, but not all sports are aggressively trying to expand viewers and participants. If Cricket is to grow in the US, especially beyond what increased immigration can provide, this new league must be designed so that a complete noob could watch a game, without any outside explanation, and pick up the game. At least they should have a good grasp of the basics by the end of the first innings.
I just thought of something else, but I will cover that in another post. This has gotten way too long already. Please post your comments, I would love to know if I am making any sense or if I’m totally off base.
Ken